Editorial — Made to be read for hours.
* Tester shown in a representative font — license Editorial for the real thing.
Editorial is a contemporary text serif engineered for long-form reading — on paper and on screen. Warm, even color, a true italic, and the kind of invisibility that only comes from obsessive drawing.
A serif you read for an hour without noticing is harder to draw than any display face. Editorial took eighteen months — most of it spent testing at 9pt in real paragraphs, killing every letter that drew attention to itself. The result disappears, which is exactly the point.